Strategy managers are responsible for creating the company's vision, communicating the plan to everyone involved, executing business initiatives, and maintaining implementation efforts. Nunes and Walt Shill identified 90 positions related to the position, including director of corporate development and forward-thinking director. The question has been raised as to why this new executive-level function is necessary, given that the execution of a business strategy has traditionally fallen to the purview of the chief executive (CEO). A chief strategy officer (CSO) is a C-level executive tasked with helping to formulate, facilitate, and communicate an organization's strategic initiatives and future goals.
According to a report by the Harvard Business Review, the backgrounds and experience of people who become chief strategy officers vary widely. The position of chief strategy officer is sometimes compared to that of chief marketing officer because both involve developing strategies based on market conditions in an attempt to generate demand and gain a competitive advantage.