Some of the most important types of mobile marketing strategies include SMS marketing, social media marketing, location-based marketing, proximity marketing, and in-app marketing. Location-based marketing techniques, such as mobile segmentation, geolocation, and geographic segmentation, are invaluable mobile marketing strategies. If it's not enough that there are more than 3.6 billion smartphone users in the world, there are also a lot of statistics and mobile marketing data that indicate how beneficial mobile marketing really is for small businesses. Being created on free ad sites like Google My Business is very important for local businesses looking to increase their mobile presence.
That's because when people are traveling, they take their smartphone out of their back pocket to find your small business through local ads. How much time would you say you spend on your mobile device each day? Are you one of those who sleep with the phone under the pillow? Do you pick it up as soon as you wake up in the morning and it never leaves your side all day long? Don't worry, you're not alone. According to a study conducted by Flurry, today people spend an average of almost 3 hours on their smartphone or tablet. Mobile marketing strategy refers to the multi-channel methods used in digital marketing to attract consumers on their smartphones, tablets, and other mobile devices.
So why would you decide to miss out on a perfect opportunity where you could market to your target audience? Mobile marketing is no longer an option, it's a necessity. By targeting your marketing efforts to those who make purchases on their mobile devices, you can increase your sales. The codes store a large amount of data and can be transmitted digitally and quickly, making them ideal for mobile device users. So, every time you digitally contact someone through a device other than their desktop computer or fixed laptop, that is, in fact, mobile marketing.
This is important for marketing because, according to Invoca, 43% of people who own a voice device use it to shop. So what are the best mobile marketing strategies you can use and how to create a successful mobile marketing plan for your business? You also have to help mobile users discover you, using mobile SEO and offering convenience so that users can easily access your products and services and get what they need. Mobile marketing is cost-effective for small businesses, especially if they take advantage of free mobile marketing strategies, such as organic social media and local ads. They're cost-effective, easy to execute, and can be seamlessly integrated into your current marketing efforts.
You can also mention that Google indexes the mobile version of your site first, so, since you don't have a site optimized for mobile devices, you affect your performance regardless of the device you use. A mobile marketing plan is the road map and general strategy that you'll use to guide your different mobile marketing campaigns. This is the easiest and easiest way to get started with mobile marketing, even if you don't have the resources to start new campaigns specifically for mobile devices. Mobile Marketer says that you should combine many of the mobile marketing methods I've described to increase user engagement.