When you become a new chief operating officer (COO), your first 30 days should be dedicated to understanding the company's current state and what needs to be done. During the last 30 days of the first 90 days, you can start implementing your strategic plan. This is more than just starting something; it requires a process, responsibility, rigor, and measurement. The last 30 days of your plan are called the start, but this only ensures a good beginning for the full implementation of your strategic plan.
As COO, your role is to grow, scale, and improve the business. It's important to remember that a true COO is the most important catalyst for change in an entire company. The COO is the second highest-ranking executive in most companies. The executive director (CEO) provides the vision; the COO executes that vision.
This means going beyond the main office and transforming functions such as marketing, sales, and service, and connecting them to the central and administrative office.